Everything you need.Nothing you don't.
A complete breakdown of every tool in your command center.
Business Vitals Dashboard
MRR, ARR, burn rate, and runway in one calm, readable view. The numbers you check before getting out of bed — finally in one place, with no spreadsheets to maintain.
- Real-time MRR & ARR with month-over-month delta
- Burn rate and cash balance updated weekly
- Visual sparklines on every metric
CRM Pipeline Integration
Connect your CRM in two clicks and your pipeline value, deal count, and conversion rates flow in automatically. No more screenshots in board decks.
- HubSpot, Salesforce, Pipedrive, Notion supported
- Auto-sync every 4 hours
- Optional auto-update of MRR from won deals
Runway Calculator & Alerts
Always know exactly how many months you have. IF projects scenarios for hiring, pricing changes, and revenue growth — and warns you before runway dips below 12 months.
- Color-coded warnings (green / amber / red)
- Scenario modelling: what if we hire 3 more?
- Proactive Slack-style alerts
Custom KPI Tracking
Pin the metrics that actually matter for your business — NPS, activation rate, customer concentration. Hide the noise that doesn't.
- Unlimited custom KPIs with targets
- Pin to top of dashboard
- Set direction (higher is better / lower is better)
CSV Import & Manual Entry
Don't have a CRM yet? Drop in a CSV. Spreadsheet still your source of truth? Type the numbers in. We don't force you into one data source.
- Drag-and-drop CSV with column mapping
- Quick manual entry for monthly snapshots
- Edit history with full audit trail
IF Strategic Briefings
Every morning, IF reads your numbers, calendar, and team pulse — and tells you the three things that matter today. Not a dashboard. A briefing.
- Morning briefing in 60 seconds
- Connects metrics to context (not just numbers)
- Strategic thinking partner for big decisions
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