The platform

Everything you need.Nothing you don't.

A complete breakdown of every tool in your command center.

Feature 01

Business Vitals Dashboard

MRR, ARR, burn rate, and runway in one calm, readable view. The numbers you check before getting out of bed — finally in one place, with no spreadsheets to maintain.

  • Real-time MRR & ARR with month-over-month delta
  • Burn rate and cash balance updated weekly
  • Visual sparklines on every metric
MRR
€48.2k
+12%
ARR
€578k
+8%
Burn
€32k
-4%
Runway
16 mo
stable
Feature 02

CRM Pipeline Integration

Connect your CRM in two clicks and your pipeline value, deal count, and conversion rates flow in automatically. No more screenshots in board decks.

  • HubSpot, Salesforce, Pipedrive, Notion supported
  • Auto-sync every 4 hours
  • Optional auto-update of MRR from won deals
HubSpot
Connected · synced 4m ago
● Live
Salesforce
Available
Connect
Pipedrive
Available
Connect
Notion
Available
Connect
Feature 03

Runway Calculator & Alerts

Always know exactly how many months you have. IF projects scenarios for hiring, pricing changes, and revenue growth — and warns you before runway dips below 12 months.

  • Color-coded warnings (green / amber / red)
  • Scenario modelling: what if we hire 3 more?
  • Proactive Slack-style alerts
Cash runway
16 months
Now+12 mo+24 mo
IF: Hire 2 more engineers in Q2 → runway drops to 11 months. Plan a raise.
Feature 04

Custom KPI Tracking

Pin the metrics that actually matter for your business — NPS, activation rate, customer concentration. Hide the noise that doesn't.

  • Unlimited custom KPIs with targets
  • Pin to top of dashboard
  • Set direction (higher is better / lower is better)
Activation rate62% / 70%
NPS47 / 50
Logo retention94% / 95%
Feature 05

CSV Import & Manual Entry

Don't have a CRM yet? Drop in a CSV. Spreadsheet still your source of truth? Type the numbers in. We don't force you into one data source.

  • Drag-and-drop CSV with column mapping
  • Quick manual entry for monthly snapshots
  • Edit history with full audit trail
metrics-q1.csv
12 columns · 87 rows · ready to map
CSV
period
CSV
mrr
CSV
burn
Feature 06

IF Strategic Briefings

Every morning, IF reads your numbers, calendar, and team pulse — and tells you the three things that matter today. Not a dashboard. A briefing.

  • Morning briefing in 60 seconds
  • Connects metrics to context (not just numbers)
  • Strategic thinking partner for big decisions
IF· Morning briefing
Good morning, Mila. Runway extended to 16 months after yesterday's deal. 🎉
Three things before 9am: board prep ready, team pulse dropped 0.8, you're in luteal — protect your energy.
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